FORMAT15 Festival

It's been a pleasure to work with the Format team this year on the festival guide and signage, and with QUAD on the education guides. Format is in it's 10th year and presents a selection of the best of international photography in a diverse programme of exhibitions and events.
This year's festival has an extensive calendar of exciting events and exhibitions in a range of venues across the city. The guide was designed so it was small enough to fold down and fit in your pocket, making it easy for festival goers to navigate their way around the city. With such a fully packed festival we had a lot of information to fit in, so we tried to create a guide that was easy to read and access and that would inspire people to visit the fantastic exhibitions and events!

A Z-Card format was chosen for an easy to use guide on the go

Commissioned by QUAD to create an educational guide to the festival for children, we designed two brochures; one for Key Stage 1/2 and another for older children (Key Stage 3+).

The theme of this year's festival is 'Evidence' so we had a lot of fun designing a guide in a Detective/Secret Agent style. The brochure takes the children around the exhibition, encouraging them to think about and discuss the photos on display aswell as participate by completing activities based around the artworks.

The back page includes a secret agent disguise kit that you can cut out and wear while you're sleuthing! (Much fun was had in creating this particular page as it was necessary to try out the glasses, eyebrows etc to check the sizes were correct, at least that's what we told our designer Tom as we made him wear them!).

Education brochure for Key Stage 3+ 
A more minimalist, contemporary design was created for older students, each page detailing an exhibiting artist and encouraging discussion and further research.

If you fancy a trip to Derby, come and check out the huge amount of fantastic artwork by international photographers, the talks, the tours, film screenings, not to mention the amazing locations all across the city and it's on until the 12th April! Find out more and download the guide on the Format website.


A new look for the Sally Montague Hair Group

For the past few months Firecatcher have been working closely with the fantastic team at Sally Montague to create a refreshed brand identity and an innovative new website, of which we're extremely proud!

The website allows visitors to enter the behind-the-scenes world of the Sally Montague Hair Group at the touch of a button. Features include detailed expert styling tips, industry knowledge and product advice; the latest news, events and seasonal trends as they happen; the monthly exploits of the talented, award-winning Sally Montague Art Team; and exclusive footage from backstage at high-profile Fashion Weeks, all designed to keep clients better connected and up-to-date with the latest news.
The new digital image for the group goes one step further with the addition of a new, bespoke, mobile-friendly version of the website, enabling clients with a busy lifestyle to keep up-to-date with all the latest Sally Montague Hair Group news on the move.
In addition to the new website, we created a new, contemporary logo. An evolution of a well known and established brand to bring the overall look in-line with the group's key attributes of creativity, innovation and sophistication. The new branding will appear on all business stationary including business cards, client receipts and letterheads, and all online material.
Group director, Sally Montague, commented: “The Sally Montague Hair Group is always looking at ways to improve the client experience. Alongside our fresh new logo, the new website is forward-thinking, user friendly and technically savvy. Having a continuous connection with customers will generate new interest in our salons and increase brand loyalty.”

You can check out the website and book an appointment here!