Snowflake Trail launches in Liverpool!

This Christmas we had the awesome job of creating the design and look of the Snowflake Trail in Liverpool, a Christmas treasure hunt throughout the city.  Part of the brief was to create a Jack Frost character and a band of ice sprites who would transform the city centre into a frozen wonderland of festive fun for young and old. 

Organised by Open Culture, we designed a trail map that allowed people to explore the city along the Snowflake Trail, feasting their eyes on sculptures, light projections, street art and magical window displays in some of the city’s best shopping spaces.


The designs used icy blue snowflakes in combination with warm, bright Christmas elements and a hand drawn looking typeface to create a winter wonderland paper cutout effect. The designs have been used across the city, in shop windows, as light projections, as the big Christmas tree surround and as big floor vinyls to point the way!

Rather excitingly we had our first 'Penny Crayon' moment where we saw our Jack Frost character come to life at the Trail launch!! Click here to see some more photos from the launch.

photo by Pete Carr

Character designs of the snow sprites above, trail map and floor vinyl below.

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